Consumers with high fashion involvement were more likely to buy clothing with a new style or that just came out if they saw it. Her research has investigated numerous intrinsic and extrinsic factors that influence purchase decisions by consumers of fashion products.
Therefore, H2 was supported. Positive emotion produced a positive effect on fashion-oriented impulse buying when shopping b12?
Also, fashion-oriented impulse buying can be predicted by other prominent variables such as hedonic consumption tendency Hausman, and positive emotion when shopping Mattila and Enz, Consumers felt more excited and satisfied during their shopping trips when they expressed curiosity, the need for new experience, and feeling like they were exploring new worlds.
The measurement model assessed how the latent variables i. Several qualitative studies reported consumers felt uplifted or energized after a shopping experience Bayley and Nancarrow, ; Dittmar et al.
This study explores a model of fashion-oriented impulse buying in conjunction with product involvement and experiential aspects of consumption including hedonic consumption tendency and positive emotion among college students.
Given the importance of experiential aspects of consumption, it seems essential that marketers understand impulse buying behavior for fashion products from an experiential perspective. This procedure was based on the magnitude of the coefficient matrix bs or gs for latent variables on one observed indicator that was arbitrarily selected as a referent for the latent variables Jo?
Third, this study Impulse buying research papers be extended to branding or different fashion product categories e. Many researchers have provided theoretical frameworks for examining impulse buying related to psychological variables e. Fashion involvement has a positive effect on hedonic consumption tendency.
For this sample, fashion involvement affected fashion-oriented impulse buying more, which supports the strong association of product involvement with the tendency for product-specific impulse buying Jones et al. Several researchers have reported that consumers do not view impulse purchasing as wrong; rather, consumers retrospectively convey a favorable evaluation of their behavior Dittmar et al.
An International Journal, Vol. Positive emotion has a positive effect on fashion-oriented impulse buying behavior during shopping. Consumers with high fashion involvement were more likely to experience positive emotion e.
In the USA, there are 8 million full-time college age students who represent the older segment of Generation Y consumers. Accordingly, the final model illustrated in Figure 2 was deemed a good fit for testing the hypotheses.
Fashion involvement Fairhurst et al. Her research interests include shopping motivations for Generation Y consumers, online apparel shopping, consumer behavior in international retailing, and global tourism shopping for fashion marketing management.
They found high evidence of fashion-oriented impulse buying for college students majoring in textiles and clothing compared to students in other majors. According to Jones et al. However, there is little study of impulse buying behavior that explicitly incorporates specific product involvement and experiential aspects of consumption.
Conclusions and implications This study explored a structural model that examined the relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion-oriented impulse buying behavior of US college students.
Typically, emotion is classified into two orthogonal dimensions e. That is, consumers more likely engage in impulse buying when they are motivated by hedonic desires or by non-economic reasons, such as fun, fantasy, and social or emotional gratification Hausman, ; Rook, Another extension would be to investigate on-line shopping and emphasize Impulse buying research papers buying of specific brands and what these brands mean to the impulse buying consumer.
The objective of this study was to identify factors that influence impulse buying socio-demographic variables, social practices, consumption variables, group influence, and values. This suggests that the purchasing experience may be more important than product acquisition.
Ko found apparel impulse buying was distinguished from reasonable unplanned buying that was based on emotional preference or objective evaluation rather than rational evaluation.
By stressing the relative rationality and non-economic rewards of impulse buying in advertising efforts, retailers can make impulse purchases more risk free through convenient return policies, or they can JFMM 0,4 enhance impulse purchase enablers such as extending credit and store hours.
Several researchers Cha, ; Han et al. Fashion-oriented impulse buying behavior Dittmar, H. Measurement model results Fashion-oriented impulse buying behavior variables for hedonic consumption tendency Y3-Y5and three observed Y variables for fashion-oriented impulse buying Y6-Y8.
Efforts to increase market share in fashion retailing are shifting from the sole concern with merchandise breadth, depth, and quality to include an emphasis on creating a pleasant, entertaining experience for the consumer who is interested in more than just the product.Materialism, Impulse Buying and Conspicuous Consumption: A Qualitative Research Aastha Verma Vohra1 academic papers and books to sumption and impulse buying, are chosen because of the research interest of the author, and also because.
mba thesis writing uk Impulse Buying Research Paper build resume online free bioessays online submission. Research has proved that impulse buying is an area which could become of more interest to retailers as well as marketers and manufacturer‟s world wide as it is a factor that can increase sales volumes and improve their bottom lines.
Some retail stores place confectionary at the. RUNNING HEAD: IMPULSE CONTROL DISORDER Impulse-Control Disorder Impulse-Control Disorders Impulse-Control Disorder (ICD) is a repeated impulsive action that results in negative consequences.
The DSM-IV distinguish five particular impulse -Control Disorder such as: kleptomania, pyromania, pathological, trichotillomania, and intermittent. Impact of Cultural Values and Life Style on Impulse Buying Behavior: A case study of Pakistan SHAHID BASHIR MUHAMMAD ZEESHAN ).
Cha () describes in his research while studying the impulse buying behavior is based on the repetition emotions. Purchasing and buying pattern has changed over the time periods. The consumer which was. "Impulse buying is defined as a buying action undertaken without the problem having been previously recognized or a buying intention formed prior to entering the store.
Operational Definition "Shoppers are asked upon exiting the store what items they purchased.Download