Enchanted is also a choice venue for corporate gatherings, birthdays, weddings, debuts and other events. See, those who go to Enchanted Kingdom in bulk have to be treated differently in order to avoid suupeeer long queues or worse, stampedes.
Addition of some fun sites, food establishments, and events. Please tell me your thoughts! On the other hand, there will be additional costs and the ROI might not happen in the same year since the peak months only lasts for months.
Problem Identification Due to the precarious economic conditions prevailing in late onwards, the company deferred its expansion plans. Case Overview Enchanted Kingdom EK is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. It is actually very toddler-friendly!
It was designed after the amazon jungle. There are the Grand Carousel, the swan-shaped boats, and many many more! The growing popularity of shopping malls, movie houses, etc… had also become a challenge in maintaining park attendance.
Much of this reputation is the Enchanted kingdom the magic is here case study of the attractive thematic layout of the park, complement of available rides and attractions, fulfilling and fun experience, and the efforts made by the EK staff and employees to provide all EK guest with a magical experience.
Naku, kasalanan talaga ito ng ex ni Randy eh! Improvement of more aggressive marketing team.
After long day, enjoying the magic fun here in enchanted kingdom were not done because at the night they have a shower of beautiful fireworks and that is only at Enchanted Kingdom.
Because we have come to love Enchanted Kingdom so much, it was like we were seeing a famous Hollywood celebrity—talagang sinundan namin! The problem of recession would not be an issue because it is visible that the economy of Cebu is boosting.
It was designed to cater AB social class on first launching, but had been patronized by the general public despite of high-end price of tickets. EK could also have a research on which countries were less affected with the crisis and consider on market expansion to those countries.
Looks like loads of fun, right? It is approximately 26 kilometers However, due to the precarious economic conditions prevailing in the late onwards, the company deferred its expansion plans.
However, during lean months, the park had to continue incurring fixed overhead costs to serve a very thin crowd. My personal favorite was Rialto: You know, the heart-stopping, gut-wrenching, scream-inducing rides that Enchanted Kingdom is known for: Thus, good customers feed back allow EK to have more customers.
It has a wide array of rides and play places for toddlers! What should be the marketing strategies to be considered in order for the park to eliminate seasonal demands and boost its guest attendance and profitability?
The employees were trained to please their guest and look after their safety and protection within the theme park premises. During peak months January, April, May, and Decemberit usually took about 30 to 40 minutes for the visitor to wait for a major ride.
The walk-ins could purchase tickets from three categories: Recommendations in this study include the development of the following areas: And the last recommendation would be for Enchanted Kingdom to pursue their expansion plans, they should also expand outside Manila like here in Cebu and maybe Davao.
Thus, I am definitely coming back, this time with Raviv and Randy, and extra clothes. Everyone stayed where they were standing, and just enjoyed the long fireworks display.
Fifth is the Brooklyn place is the a theater and shopping zone designed yearHere you can enjoy the following attraction the Broadway and brooklyn shows, Funhouse Express, parade at the cobblestone street and last the simulator ride.
Enchanted Kingdom was fully committed in providing their customers excellence in the standard and quality of service and facilities. Groundbreaking took place in and Enchanted Kingdom was finally launched in October in Laguna. It also has a variety of musical shows throughout the season using various in-house and TV network partner talents.
Seventh is the Jungel Outpost that offers you jungle adventure.Enchanted Kingdom is a theme park in the Philippines. It is located in Santa Rosa City, Laguna, about 29 kilometers from manila.
It is has a land area of 17 Hectares (14 Acres). Enchanted Kingdom: the Magic Stays Here Essay Sample. I. Case Overview. Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions.
An “imported” theme park image was the primary marketing point in the conceptualization of Enchanted Kingdom. The Magic Stays Here Enchanted Kingdom Case Overview Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions.
An “imported” theme park image was the primary marketing point in. III. STATEMENT OF THE PROBLEM: Main Problem: How to increase and level park attendance to ensure viability and expansion of Enchanted Kingdom?
IV. OBJECTIVES: 1. To ensure viability and expansion of Enchanted Kingdom through increasing the level of park attendance. 2. To develop the marketing strategies of the company especially in slack season. 3. Management Introduction to Marketing Management Case on Services Marketing ENCHANTED KINGDOM: THE MAGIC IS HERE Enchanted Kingdom (EK) is the pioneer theme park in the country boasting seven fantastic theme zones, and imported rides and attractions.
Ideally, new rides and attractions should be added annually to maintain the charm and sustain the viability of a theme park.
Enchanted Kingdom The Magic Is Here Case Study Case Study Henry Sy and John Gokongwei (case study 3) Leader: Sheila Cerezo Assistant: Cyrel Jing Abaga Members: Monica Cabatin Stephen John Ramirez Belita Garcia Diana Rose Manangan Ma.Download